— PROJECT NAME
SOCIAL CAMPAIGN
— CLIENT
DISNEY
— ROLE
DESIGNER
— AGENCY
BOND
— DATE
2022
We designed bewitching social creative content for Disney's long-awaited, cult classic sequel, Hocus Pocus 2 – positioning it as the movie event of 2022 with a nostalgic spooky-season push.
TAP TO LIGHT
Utilizing Instagram Stories we created an interactive moment where users could tap their screen to light the infamous Black Flame Candle, summoning our witches into the modern world once again.
Utilizing the trending TikTok AI voiceover effect, we created a recipe for the perfect spooky season.
TIKTOK TOP VIEW
Utilizing TikTok top view ads, we created a series of videos where users were randomly served a video featuring one of our 3 main witches and their wicked rides.
We worked with our in-house Studio team to create a custom video shoot where we captured a nostalgic scene, complete with VHS tapes, witchy decor and more easter eggs for die-hard HP fans.
RUSS LEE, Creative Director
JESSICA KALDEM, Art Director
ARIEL ROTH, Art Director
JULIET BROOKS, Copywriter
MARIANA URIBE, Copywriter