— PROJECT NAME
F1: THE MOVIE
— CLIENT
APPLE TV
— ROLE
SR. DESIGNER
— AGENCY
BOND
— DATE
2025
We created an interactive card generator for F1: The Movie, allowing fans to design personalized racing cards using AI. Weekly updates mirrored real F1 races, and users shared their cards for a chance to win exclusive prizes. This immersive experience fueled social engagement and excitement for the film.
RUSS LEE, Creative Director
TY BARRON, Sr. Designer
COURTNEY BUEGE, Sr. Designer
GARY YAU, Technical Lead
OLEN DAVIS, Project Engineer