— PROJECT

SOCIAL CAMPAIGN

— CLIENT

HBO MAX

— ROLE

SR. DESIGNER, 

ART DIRECTION

— AGENCY

BOND

— DATE

2023

Partnering with HBO, we were honored to bring the first season of Dune: Prophecy to life across social. This campaign consisted of premium social, talent capture content, engagement creative, and more, as we carried Dune fans and new audiences into the history of the Bene Gesserit. With over 122 owned posts, 300 unique copy lines, and 180 CM replies, we crafted the tone of voice, creative look and feel, as well as additional larger concepts — such as a successful reddit AMA and premier activation— to bring this campaign to life.