— PROJECT NAME
Luxe Mas Collection
— CLIENT
Colourpop x Taco Bell
— ROLE
Creative Director
— AGENCY
SPEC WORK
— DATE
2026
Midnight cravings, meet makeup after dark. A campaign with the spirit of a quick makeup retouch in the bar bathroom before grabbing Taco Bell with the besties on the Lyft home. This collaboration is bold, playful, chaotic and unapologetically fun while offering Gen-Z audiences an affordable product with a fan-first lens.
An eye-catching web banner for the coulourpop.com homepage
NOT EDIBLE, STILL ADDICTIVE.
SOCIAL OVERVIEW
MÁS MOOD.
DESIGN + STRATEGY
Moodboard inspired by branding + current beauty trends with a late night, after dark vibe.
THE SWEET SPOT
The Gen-Z and young Millenial audiences love ironic brand mashups, so what better two brands to collaborate than Taco Bell and Colourpop.
Taco Bell is King of after-dark culture. It’s that late night, after the bar DoorDash order that you may or may not stay awake long enough to grab off the front porch. Colourpop? The lead in fan-first, hype driven collabs such as the Twilight collections, that provide a top-quality product with a creative spin in an affordable package for customers.
A match made at midnight.
THE TEAM
N/A
AWARDS
- N/A
Contact
- email@domain.com